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Digital Content Writer

The Skyline Group of Companies - 42 Jobs
Guelph, ON
Full-time
Experienced
Posted 22 days ago
Skyline Livings Marketing Team is seeking a candidate for the position of Digital Content Writer. This position will be located out of our Head Office in Guelph, Ontario, and will be required to be in the office a minimum of 3 days per week.
Job Description
As our Digital Content Writer, you'll be the wordsmith behind everything from website copy and blog posts to social media and property descriptions. Reporting to the Digital Strategy and Account Manager and working closely with the Marketing team, you'll bring creativity, strategy, and a sharp eye for detail to the table. Your mission? Craft a variety of content that not only shines but follows SEO best practices—all while helping us deliver value and unforgettable experiences to our customers, team, and communities.
What we are looking for:
  • Writing is your thing; you can come up with creative content in the snap of a finger.
  • You're all about conversions: You know how to write content that gets results, whether it's more sign-ups, leads, or prospect tenants through the door..
  • SEO is second nature to you: From keywords to on-page optimization, you know how to get content ranking high on search engines.
  • Strategy and execution are your strengths: You seamlessly create content calendars, manage workflows, and align your content with business goals, meeting deadlines without breaking a sweat.
  • Digital content is your playground: Websites, blogs, social media, email—you know how to write content that fits each platform perfectly.
  • You're all about inclusivity: You ensure your content meets accessibility standards and stays within legal guidelines like GDPR.
  • UX is always on your mind: You understand how content influences user journeys and work well with designers to create smooth experiences.
  • A quick learner – you will work hard to understand Skyline Living's brand strategy, tone of voice and personality to maintain consistency while exploring new ways to engage customers.
  • Paying attention to the details is your mantra. After all, you believe that anything worth doing is worth doing right the first time.
  • Post-secondary education in Journalism, Creative Writing, Communications or a related field and a minimum of three (3) years of related experience in Real Estate, Senior Living, Communications OR a relevant combination of education and experience.
Why you want to work here:
  • You love meeting deadlines and get excited by checking off boxes.
  • You approach content creation and communications like an Olympic event. That means seeking out the subject matter experts to start off right, reviewing work collectively, and graciously receiving feedback to ensure it meets all requirements, and finally, effectively project managing it all to stick the landing.
  • You love working collaboratively in office and you want to be a part of a great team that celebrates individuality, as well as supports and builds people up.
  • Demonstrating a can-do attitude with a willingness to learn is how you roll.
  • Working for a growing company that supports environmental stewardship and social responsibilities is a must for you. Learn more about our sustainability commitments here.
  • You want to work for a company that encourages work-life balance.
A sample portfolio of recent projects is required during the application process.
The Skyline Group of Companies is a fully integrated investment management organization: grounded in real estate, powered by people, and growing for the future. Every aspect of Skyline is managed with the utmost care and attention to detail, from consulting with investors to fostering a sense of community at each and every one of its properties.
We offer our employees competitive pay, benefits, paid volunteer day, on-going training, growth potential and so much more. Our workplace culture empowers staff at all levels to become involved in supporting and building vibrant communities.
Come be a part of Skyline – Building Careers and Communities!

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