Salary:

About APOLLO

APOLLO is Canada's largest digital-first insurance company. Our platform launched in 2019 and offers the largest selection of insurance for Canadian tenants and small businesses. We reduce what is commonly a painful weeks-long process into simple and immediate digital fulfillment.

We are a team of empowered and driven individuals who have the desire to build a great company and be at the forefront of disrupting a $5 trillion dollar global industry.

This position offers a chance for the right candidate to make a significant impact and work alongside a tight-knit, energized team focused on innovation.

Why APOLLO

We're humbled to have won multiple awards including including Insurance Business Canada's 5-Star Professional Liability Award 2022, Top Insurance Employer 2022 & 2021, Digital Innovator of the Year 2021, ICTA's 2021 Technology Award, and LinkedIn's Top Startups 2021.

The Role

The Digital Marketing Specialist will play a key role in driving our digital marketing efforts to acquire tenant insurance customers through both direct-to-consumer (DTC) and partnership channels. This role is responsible for managing PPC campaigns, Hubspot CRM systems, email marketing, and tracking/reporting.

Responsibilities:

• Oversee and manage PPC campaigns across Google Ads, Bing, and social media platforms
• Daily monitoring and optimization of campaigns, keyword adjustments, bid management, ad copy testing, and audience targeting to improve performance
• Collaborate with the creative team to develop ad assets, ensuring alignment with campaign goals and brand messaging.
• Drive innovation by implementing and managing experiments to test new ideas and optimize campaign performance.
• Deep understanding of how our key systems connect to inform how we use them to support marketing campaigns and drive innovation.
• Assist in campaign execution by setting up workflows and emails in Hubspot and reporting on results, identifying areas for improvement or future testing.
• Analyze website activity and campaign performance data to identify trends, insights, and opportunities for optimization.
• Prepare regular performance reports using tools such as Google Analytics, Google Ads, Metabase, and Mixpanel and identify areas of improvement.
• Provide actionable insights to improve the effectiveness of campaigns and inform long-term strategy.
• Other duties as assigned.

Skills & Qualifications:

• University degree, preferably in Marketing
• Minimum 5 years of Performance Marketing or Digital Marketing experience
• Proven experience managing Google Adwords with monthly budget of $50K+
• In-depth experience of CRM software, ideally Hubspot, including creating extensive workflows to segment audiences and creating templates and emails
• Experience with executing and managing email marketing campaigns
• Strong analytical skills, with experience using tools such as Metabase, Mixpanel, Google Analytics, and other relevant platforms
• Prior experience in eCommerce and DTC marketing is highly preferred
• Collaborative team player

The APOLLO values: Courage, Adventure, Integrity, Candor and Desire.

APOLLO believes in a team approach where all members have equal opportunity to voice ideas to advance the agenda of the Company and its clients. Working well in a team, taking initiative, and possessing a desire for greatness is important. If your values align with ours, you'll fit right in!

Benefits & Perks:

• Competitive salary & bonus
• Development programs & licensing support
• Remote-first culture
• Company social events
• Extended Medical, Dental and Vision care
• Monthly Wellness Program
• Autonomy, growth, and the ability to make an impact
• Community volunteers days

APOLLO is an equal opportunity employer. We celebrate and embrace our diverse, inclusive work environment and welcome members of all backgrounds and perspectives to apply. We're committed to developing and maintaining a culture rooted in our core values, that is supportive and respectful of all backgrounds and perspectives.

APOLLO is committed to providing an accommodating recruitment process. If you require any accommodation, please email us at [email protected] and we'll work with you to meet your accessibility needs.

remote work