AdFarm, a 35+-year-old agri-marketing business whose PURPOSE is to be a catalyst for the evolution of agriculture. To help agriculture move forward, we are reinforcing the importance of service in how we work and behave—toward our clients, suppliers, connections, and of course, our fellow AdFarmers.

We all work together to bridge the gap between producer and consumer. We specialize in Strategic Planning, Creative Services, Public Relations, Media Planning, Marketing Science, Content Creation and Research.

Our clients all share a central focus in agriculture and food but range from multi-national corporations to start-ups in seed, crop protection and fertility, agtech, animal health, equipment and more. If you have experience working with this type of client—or want that experience—this role will be a great fit.

You will love it here if you follow these GUIDEPOSTS:

Are you being agile? Responding quickly to changes—from the client and in the marketing world. Making actionable decisions. Doing whatever it takes to get it done well—on time and on budget. Developing and following processes that allow for even greater effectiveness.

Are you being smart? Right from the start. Knowing when to ask, when to act and when to use all of your resources to solve a problem. Investing in yourself to keep up with the ever-evolving world of our clients—and our communications industry.

Are you being helpful? Pitching in when it counts and doing whatever it takes to do an amazing job for your clients. Having direct and difficult conversations when necessary. Setting clear expectations for you, your supervisor and your team.

As the Media Buyer/Trafficker your responsibility is to support media activities at AdFarm. As a liaison between departments, this individual ensures continuous flow, accuracy and timely delivery of all media projects. This position is accountable for developing and maintaining accurate media schedules, obtaining all necessary approvals, and delivering creative assets. Keys to success in this position include commitment to regular internal and external communication, willingness to pitch in and consistent status updates on all projects. The Media Buyer/Trafficker will have knowledge and understanding of all research and media evaluation tools, market conditions, and opportunities to ensure effective media buys.

You'll have success here if you value clear processes and feel qualified to do the following things:

• Work with an integrated team of marketing professionals to achieve client media objectives
• Ensure creative materials and resources flow through the agency in a timely manner and meet all required deadlines
• Communicate with media team, project managers, and account teams on deadlines, status of projects, and issues that arise during the production phase of campaign creative
• Maintain current knowledge of all industry best practices for the role
• Maintain directory of vendor contacts, specs, and ad submission requirements/protocol
• Update and maintain production specs and contacts; as well as sales reps by vendor
• Track media deadlines and communicate specifications for print, digital, outdoor, radio, and TV advertising to teams
• Set up, execute, and manage media buys in MediaOcean (media buying platform)
• Send Insertion Orders to the media vendors and liaise with them for confirmations or availability issues
• Bring energy, determination and drive to AdFarm's media relations to produce strong result-oriented initiatives
• Work with Account team to ensure client feedback and changes are reflected in all required documents, plans, and executions
• Obtain the best advertising rates that fit with the agreed media strategy. Prepare alternative options for the media lead and client.
• Adheres to AdFarm Values in all professional activities
• Other ad-hoc and special projects as requested

We train our team to help them succeed, and everyone on our team helps with our success. In this role, you'll need to come to the table with the following skills and qualifications:

• Bachelor's degree, focus in communications, marketing, journalism or similar
• Experienced in offline and online media platforms
• Solid experience across various digital channels (Display, Mobile, Video, Programmatic, Search, and Social)
• A self-starter in being able to execute buys based on approved client strategies
• EXCELLENT time management and organization
• Agriculture knowledge a very strong asset
• Proficient across all major social media channels (organic and paid)
• Team player and a critical thinker

We offer all employees 3% RRSP contributions on an annual basis, benefits with a Health Spending Account, Health and Cell Phone Reimbursements, and we can offer a hybrid working environment with a wonderful group of top talent individuals.

Our culture is paramount at AdFarm, so we hire according to values, mutual respect and ability to work collaboratively in a high-performing team.