Marketing Manager

Kye Pharmaceuticals Inc. is a growth-stage Canadian specialty pharmaceutical company committed to bringing value to Canadians by identifying, licensing and commercializing novel prescription medicines that may not otherwise be available to patients across Canada. Fueled by courage and agility, our people and corporate philosophy are rooted in the pursuit of innovation and driven by our entrepreneurial spirit. “Kye” is a Gaelic word meaning the “holder of keys”. At Kye, we recognize the importance of advancing access to innovative healthcare solutions and unlocking better outcomes for Canadians.

The Marketing Manager will be responsible for brand leadership across multiple disease states. You will work collaboratively with a cross-functional team to develop and execute commercial plans and support a field-based sales team. Reporting to the Director, Marketing and Business Operations, the successful candidate will join a team of highly motivated professionals committed to building a growth-stage organization with start-up agility based on scientific and medical integrity.

Responsibilities:

• Demonstrate strong team leadership and collaboration capabilities
• Translate corporate strategies into tactical plans to support organizational growth objectives
• Create strong insight generation plans to ensure optimal analysis of market dynamics
• Develop innovative solutions to address potential barriers and value generating activities based on differentiated brand attributes
• Develop and build direct customer relationships to deepen understanding of therapeutic area, clinical practice, and patient journey; to identify and develop meaningful, patient focused value offerings
• Deliver accurate and timely reporting to support decision making and spending performance
• Work closely with commercial leadership to ensure alignment on brand positioning, strategy, customer segmentation and messaging to achieve brand objectives
• Demonstrate a strong understanding and application of Kye values

Required Qualifications:

• 5-7 years of experience in marketing/commercial roles
• Brand launch experience in marketing
• Dynamic and adaptable, thrives in a fast-paced start-up environment
• Demonstrates proactivity, and seeks opportunity, when facing ambiguity
• Excellent communication, and engagement skills facing both peers and customers, in individual conversation and group presentation levels including on virtual platforms
• Strong organizational, analytical, and problem-solving skills
• Self-motivated, disciplined, and committed collaborator
• Ability to effectively work and thrive in a cross functional team-based environment
• Ability to build and manage multi/omni channel initiatives
• Ability to quickly move insights to commercial actions
• Skills in budget ownership and ROI analysis

Preferred Qualifications:

• Experience working in specialty care environments
• Experience in Sales and/or Marketing Operations
• Experience in selectively engaging agencies / vendors to augment go-to-market model
• Previous experience or knowledge in Women's Health, Primary Care, or Haematology therapeutic areas

Beneficial Skills – Not Required:

• French language