Title: Marketing Project Manager

Compensation: Competitive Base Salary + Benefits + PTO
Location: Thornhill, ON *Hybrid
Length: Full-time, Permanent

Reporting Manager: Sr. Marketing Manager

About Us:

At WellnessLiving, we empower thousands of health and wellness business owners to turn their entrepreneurial dreams into reality. Our mission-critical software fuels their vision, supporting millions of clients around the world in their wellness journeys. With a deep commitment to putting our customers first, we foster a culture that values high performance, adaptability, and accountability. If you are a skilled professional who thrives in a fast-paced, customer-focused environment and are passionate about making a meaningful impact on the health and wellness industry, we would love to connect with you.

Who We're Looking For:

Our Marketing Project Manager will assist the Sr. Marketing Manager in overseeing all marketing campaigns and projects from start to finish. Responsibilities encompass the initial brainstorming and research phase, straight through implementation or production, and on to debriefing and reporting. We need someone who is capable of multi-tasking with competing priorities, and doesn't shy away from thinking outside the box to develop creative solutions.

Our ideal candidate will possess the following characteristics:

• Teamwork and Collaboration — Easy to talk to, very approachable, empathetic, patient, puts others at ease, and can work well with others.
• Critical Thinking and Problem-Solving — The ability to analyze, evaluate, and strategize the best solutions when making decisions or faced with challenging situations.
• Strong Work Ethic — Hardworking, dedicated, reliable, and highly motivated with the desire and determination to exceed expectations.
• Natural Leadership Skills — Oversees processes, guides initiatives, holds themselves accountable, listens without judgment, and inspires and nurtures the growth of others to do their best work.
• Entrepreneurial Spirit and Business Mindset — Embraces innovation and continuous improvement, seeks change, and knows current industry trends, practices, and technology.
• Time Management — Uses time efficiently, focuses on top priorities, respects the time of others, and can take ownership of tasks and projects to push them along.

Responsibilities:

• Work alongside the Sr. Marketing Manager to create and implement the company's overall marketing strategy.
• Develop a content roadmap including key content pillars that address the pain points of our customers.
• Understand key buying personas and help create and distribute content that drives optimal channel performance, e.g., SEO, social, events, content syndication, etc.
• Create a content calendar for the company's blogs and social media accounts.
• Manage and maintain a well-structured content calendar for blogs, social media, lead magnets, and ensure consistent deployment across all channels.
• Cultivate an editorial mindset to anticipate and meet audience preferences and trends.
• Liaise with Copywriters and Graphic Designers to create print and digital advertisements.
• Assist with overseeing all aspects of our digital marketing communications, including overseeing content development, emails, and display advertising campaigns.
• Collaborate with members of the marketing team to ensure alignment and projects are on track to meet deadlines.
• Build and maintain relationships with external vendors.
• Liaise with Events Specialists to assist in the execution of event-related marketing campaigns.
• Collaborate with the Marketing & Sales teams to create themes, concepts, and content for events that align with our brand identity.
• Lead and manage the day-to-day event & content product processes, overseeing a dedicated team.
• Plan and execute effective event follow-up through nurture and outreach strategies to maximize revenue generation efforts with Marketing & Sales teams.
• Deploy web pop-ups, blog posts, and organic social media campaigns to engage and convert target audiences.
• Measure and quantify marketing campaign results and incorporate insights into future marketing activities and initiatives.
• Create project timelines and oversee project budgets.
• Represent the company and our brands professionally, in alignment with our branding strategy.

Skills & Qualifications:

• Bachelor's degree in Marketing or a relevant field.
• A minimum of 5 years of experience in marketing communications and/or digital marketing, preferably in a high-growth B2B SaaS environment.
• At least 1 year of experience leading a team.
• Proven experience with event management.
• Strong understanding of setting up campaign attribution programs, lead scoring, campaign management, and project management.
• Social media management experience.
• Outstanding communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Up to date on knowledge of the latest trends and technologies in digital marketing.
• Solid understanding of HTML and CSS is a plus.

Please note that those who meet the qualifications for the position will be contacted directly.

We appreciate you taking the time and look forward to reviewing your application.

WellnessLiving is an equal-opportunity employer. At WellnessLiving, we are proud to embrace and celebrate differences. Employment at WellnessLiving is based purely on a candidate's qualifications and experiences as they directly relate to professional competencies. WellnessLiving does not discriminate against any employee or potential employee because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, family or parental status, or any other status protected by the laws and regulations in the locations where we operate. Furthermore, we will not tolerate bias or discrimination of any kind from our employees or customers. At WellnessLiving, we bring everyone together to create something incredible! We are a unique and diverse blend of leaders and action-takers, and that mindset encompasses our passion and commitment to our product and our employees.