Title

Digital Marketing Coordinator

Reports to

Marketing & Communications Manager

Department

canfitpro - Marketing & Communications

Effective Date

April 2024

Core Values, Purpose and Vision

At canfitpro, we live and breathe our Core Values of Caring Community, Curiosity, Commitment, Customer Mindset and Cultivate a Passion for Fitness, and we are here for a Purpose: To inspire fitness as a desired career and lifestyle to create positive change in the lives of others. Our vision is aspiring to deliver accessible learning experiences to a global audience, making fitness and mental health a part of personal wellness for everyone.

Job Overview

The Digital Marketing Coordinator is responsible for developing and executing effective social media campaigns to enhance the organization's online presence. Collaborating with various departments, managing social media campaign calendars, and utilizing data analysis to optimize performance are integral to the success of this role.

Key Responsibilities

Managing and moderating social media channels

• Grow social media community on Facebook, Instagram, X, LinkedIn, YouTube, Tik Tok, Google My Business

• Implement social media ads, conduct A/B testing, target audiences and lookalike audiences

• Manage, build, and monitor email campaigns, including writing engaging copy and improving layout for mobile-friendly emails.

• Build emails within CRM Dynamics and test executions prior to deployment.

• Collaborate with Graphic Designers to enhance social media visuals, while ensuring all meet the criteria for content that is highly engaging and on-brand

Managing the content calendar for the canfitpro digital communications

• Monthly planning for all social media channels, email campaigns & Blog content

• Collaborate with product departments for product and campaign updates. Ensure alignment with corporate strategic initiatives

• Analyze performance reports (social media and emails) and identify opportunities to optimize results and continual improvement

• Develop customer journeys within CRM Dynamics, create behavioral and demographic segmentation programs to support automated nurture and lead scoring initiatives.

Project Management and Cross-functional Collaboration:

• Collaborate and ensure a creative brief is completed for all major projects

• Ensure Social Media and email communication projects adhere to the Marketing timelines

• Coordinate cross-functionally to develop strategies for social media and emails that onboard, engage, and retain members.

• Manage email lists, segments and journeys

Communication/Business Relationships

Key Business Relationships

Internal (within the Organization)

Contacts: Management Team & All Staff

Purpose of Communication: Marketing Campaign updates and sharing of creative assets

External (outside the Organization)

Contacts: Third party vendors/Partners

Purpose of Communication: Information gathering and sharing of marketing insights

Qualifications

Education

• College or University Degree in Marketing Management, Advertising, Communications, or similar

Work Experience

• 1+ years in marketing, digital marketing, communications, or related disciplines

• Experience and interest in the fitness industry is an asset

Knowledge, Skills and Abilities

Minimum:

• Excellent verbal and written communication skills

• Working knowledge of social media management platforms like Hootsuite, Social Sprout, Meta Business Suite

• Experience with Google Analytics and Canva

• Exceptional written communication skills with strong attention to detail to spelling and grammar

• Experience with managing timelines and creating workback schedules

• Experience reviewing, analyzing data, and leveraging data to drive strategy

Preferred:

• Basic knowledge of Microsoft Dynamics applications, including: Marketing automation platform and CRM database.

• Adobe Photoshop, Adobe Premiere Pro, WordPress

Core Competencies

Planning: Accurately scopes out length and difficulty of tasks and projects and sets objectives and goals. Develops schedules and assignments and breaks down work into steps. Anticipates and adjusts for problems and roadblocks. Measures performance against goals and consistently evaluates results.

Customer Focus: Is dedicated to meeting the expectations and requirements of both internal and external customers. Gets customer information and uses it to help improve our products and services. Acts with the customer in mind. Establishes and maintains effective relationships with customers and gains their trust and respect.

Time Management: Values time and uses their time effectively and efficiently. Concentrates their efforts on the more important priorities. Gets more done in less time than others. Can attend to a broader range of activities.

Functional/Technical Skills: Has the functional and technical knowledge and skills to perform at a high level.

People Leadership

# of Reports

• Direct: 0

• Indirect: 0

Working Conditions

• Continuous sitting, use of computer, keyboard and phone

• Continuous screen time demanding audio and visual attention

Compensation:

This job posting is for an existing vacancy.

Canfitpro is committed to creating a diverse, inclusive and equitable environment to empower and create access and opportunity for all. We welcome applications from people of all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, veterans and anyone who may contribute to the further diversification of Canfitpro.
Canfitpro is an equal opportunity employer. Upon request, we will make accommodations available during the recruitment process to applicants with disabilities.

Recruitment Fraud Alert

Many companies are experiencing an increase in recruitment fraud in the form of fake job postings on social media and career sites.

Protect yourself:

GoodLife Fitness, Fit4Less, canfitpro, and GoodLife Kids Foundation positions are posted to jobs.goodlifefitness.com and must be applied to via the secure portal on that site; Job offers or requests for banking information or your SIN will never be sent via email, phone, or text message; Please verify that the person you are communicating with has an @goodlifefitness.com, @fit4less.ca, @canfitpro.com, or @goodlifekids.com email address.

If you currently work for us, Associates should only apply to positions on the Jobs Hub in Workday and all job offers, requests for banking information or your SIN should be completed when logged into Workday. We will never ask you to send this information via email, phone or text.

Please verify that the person you are communicating with has an @goodlifefitness.com, @fit4less.ca, @canfitpro.com, or @goodlifekids.com email address.