MISSION

The Coordinator, Indigo Marketing supports the strategy, planning, implementation and execution of Indigo's customer-centric marketing programs to drive growth, traffic and brand affinity for Indigo, with a particular focus on supporting growth of the kids' business (book and toy).

KEY PERFORMANCE METRICS

• Retail traffic to deliver sales
• Online traffic to deliver sales
• Successful delivery and execution of marketing plans (including planning, analysis & insight)
• Customer engagement and growth
• Budget tracking
• Identification as a valued partner – internal and external
• Contribute to market share growth in Kids' Books
• Increase Kids' Event engagement as measured by store average reported attendees or event reservations
• Increase plumTeacher engagement as measured by active email accounts

KEY ACCOUNTABILITIES

Functional

• Support the execution of Kids Marketing programs and campaigns across trade and GM businesses
• Support cross-functional ideation process for creative marketing campaigns
• Support 360 marketing plans, including cross-functional projects that touch the kids' business
• Support mass marketing briefs with creative studio and cross functional marketing team including work-back schedules, creative and approval processes
• Review creative and copy decks to ensure brand adherence and guidelines are met across multiple channels
• Collaborate with internal and external partners, including creative, retail operations, merchants, vendors & publishers and events, to ensure alignment and integration of all customer touch points
• Support on key communications for retail teams
• Support on key marketing insights for postmortems for each Indigokids campaign
• Support on budget tracking & management
• Proactively identify and anticipate customer expectations and needs

People

• Collaborate with others to drive flexible and iterative solutions, quickly and easily
• Share technical knowledge with others and actively seek to learn from those more knowledgeable than yourself
• Develop positive and productive peer relationships
• Help others see the impacts of their efforts and proactively engage other functions to get input
• Encourage others to freely share their point of view and be open to feedback
• Help celebrate the success of their peers and team
• Understand and follow Indigo's core HR process

Cultural

• Model Indigo's beliefs and convey a positive image in everything you do
• Celebrate the diversity of thought and have an open mindset
• Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
• Embrace, champion, and influence change through your team and/or the organization

SCOPE

Reports to: Manager, Brand Marketing

KEY RELATIONSHIPS

Internal:

• Cross-functional Marketing (Digital Marketing, PR, Loyalty)
• Merchants & Planning
• Indigo Creative Studio
• Retail Operations & Events

Work Experience / Education / Certifications

• Bachelor's Degree (Business Management, Marketing, or equivalent experience)
• 1-2 years of experience in Marketing

Competencies / Skills / Attributes

• Strong interpersonal skills, one who thrives in an environment based on teamwork and the ability to understand the impact of one's actions on another team, individual or process
• Positive attitude with a high degree of self-motivation and dynamism
• Desire to continuously learn and improve what and how we do
• Passionate about all thing books
• Excellent written and verbal communication skills
• Strong analytical skills, both quantitative and qualitative
• Love of consumer-facing businesses and a strong interest and passion for retail, marketing and eCommerce industry

At Indigo, we are committed to our communities, our customers, and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer, which highly values your diverse backgrounds, experiences, and perspectives. We believe that you, in all your uniqueness, belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please contact Human Resources at [email protected] if you require an accommodation at any time during the recruitment process.

WELCOME HOME

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 170 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.

WHO WE ARE

• We love books and all things beautiful
• We are Canada's Cultural Department Store
• Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

• We exist to add joy to our customers' lives each and every time they interact with us and our products
• Our job is to create joyful moments for our customers
• We treat each other the way we'd treat a valued friend
• We inspire each other to do our best work
• We seek to ignite creativity and innovation every day
• We give back to the communities in which we operate