This position requires a portfolio—please include a link or attachment with your application.

MISSION

The Specialist, Social Media Content is responsible for creating compelling and engaging social media content across various platforms. This includes contributing to key social media strategies and driving measurable success through audience engagement and content interaction.

KEY PERFORMANCE METRICS

• Quality and creativity of social media content created
• Growth of social media engagement, including likes, shares, and comments
• Increase in first content engagement rates
• Increase in follower growth and social media impressions
• Contribution to positive brand sentiment and awareness on social media platforms

KEY ACCOUNTABILITIES

Functional

• Write, edit, and research social media content that is engaging, on-brand, and aligned with social media KPIs
• Assist with executing social media strategies, ensuring community engagement and growth.
• Produce social-first video content and social posts aimed at increasing engagement rate.s
• Track and analyze performance metrics, adjusting content based on key social media KPIs such as engagement rates, impressions, and follower growth.
• Act as a social media advocate for the brand by maintaining a consistent voice and tone that resonates with the target audience
• Identify trends in social media and suggest new content ideas to keep the brand's presence fresh and relevant.
• Continuously seek ways to improve social media engagement, working with the team to enhance content and engagement strategies.

People

• Collaborate with team members to create social media content that supports the overarching marketing goal.
• Share ideas and feedback with colleagues to improve social media strategies and content execution.
• Work cross-functionally with other teams to align social media content with broader marketing initiatives.
• Encourage a team mindset of collaboration, openness, and creative feedback.

Cultural

• Model Indigo's beliefs and convey a positive image in everything you do
• Celebrate diversity of thought and have an open mindset
• Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
• Embrace, champion, and influence change through your team and/or the organization

SCOPE

Reports to: Manager, Social Media

KEY RELATIONSHIPS

Internal:

• Marketing
• Creative Studio
• Trade and Lifestyle Merchants

External:

• Publishers
• Partners

Work Experience / Education / Certifications

• Minimum 2 years in social media marketing or digital marketing/communications
• Bachelor's degree with focus in Marketing, Communications, or related field
• Experience producing video content, filming & editing
• Strong understanding of social media platforms, trends, and community-building strategies
• Experience drafting social posts, working with editorial and content calendars

Competencies / Skills / Attributes

• Excellent writing and communication skills with a creative approach to social media content
• Capable of editing, producing, and shooting video content for social media platforms
• Ability to work independently and as part of a team to deliver engaging social media content
• Energetic, customer-focused with strong attention to detail and organizational skills
• Proven ability to handle multiple tasks with urgency and meet tight deadlines
• Excellent project management skills with an ability to prioritize content tasks based on deadlines and performance metrics
• Proficiency in CapCut
• Strong knowledge of social media platforms such as Meta (Facebook, Instagram), TikTok, and others; familiarity with platform-specific content strategies is considered an assetExperience with social media management tools such as Hootsuite and Later is considered an asset

Other (travel, Bilingual, etc.)

• Bilingualism in English and French considered an asset

At Indigo, we are committed to our communities, our customers, and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer, which highly values your diverse backgrounds, experiences, and perspectives. We believe that you, in all your uniqueness, belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please contact Human Resources at Support-HR@indigo.ca if you require an accommodation at any time during the recruitment process.

WELCOME HOME

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 170 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.

WHO WE ARE

• We love books and all things beautiful
• We are Canada's Cultural Department Store
• Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

• We exist to add joy to our customers' lives each and every time they interact with us and our products
• Our job is to create joyful moments for our customers
• We treat each other the way we'd treat a valued friend
• We inspire each other to do our best work
• We seek to ignite creativity and innovation every day
• We give back to the communities in which we operate