JOB DESCRIPTION
The Director, Product Management (Retail Marketing) is responsible for developing and executing product marketing plans for the Cavendish Farms Retail division in Canada, US and Internationally. The successful candidate will manage the Retail product marketing team, develop the product portfolio strategy, oversee execution of packaging, sponsorships, shopper marketing, and collaborate on product innovation and renovation projects.
RESPONSIBILITIES

• Develop and execute product marketing plans for Cavendish Farms Retail division in Canada, US and International
• Develop and execute shopper marketing plans
• Oversee product portfolio brand packaging design for Retail in Canada, US and International.
• Provide team leadership and coaching for Retail product marketing team
• Evaluate in-market initiatives and periodically review the status of the current portfolio to ensure the maximization of sales, profitability, and a consistent customer experience
• Strategic planning collaboration with Sales on customer plans and meetings
• Strategic planning collaboration with Innovation and Insights on product innovation strategy for Cavendish Farms brand and customer brands
• Develop and execute marketing sponsorship plans
• Develop and deliver customer presentations

QUALIFICATIONS

• Completion of post-secondary education
• Minimum 10 years related experience (preferably in food, packaged goods environment)
• Exceptional analytical skills used to assess current product performance as well as forecast sales, penetration, etc.
• Naturally proactive with a high degree of self-discipline and organization skills in order to manage numerous overlapping projects and deadlines
• Superior interpersonal and formal presentation skills
• Outstanding leadership and customer relationship skills
• Strong problem solving and decision-making skills
• Understanding of food processing/manufacturing environment
• Excellent written and verbal communication skills

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ABOUT US
Founded in 1882, J.D. Irving, Limited (JDI) has operations in Canada and the United States and are a team of 20,000 dedicated employees. At J.D. Irving, Limited, you are part of a dynamic team of professionals who lead with integrity and are passionate about delivering results. With a culture that nurtures talent and creates an inclusive workplace, you can grow your career across our various operating divisions.
We are committed to creating accessible environments for our colleagues, candidates, and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary, or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Worried you do not meet all the requirements? Studies have shown that many applicants apply only to job opportunities when they feel they meet 100% of the criteria. We promote an inclusive environment where everyone is appreciated, recognized, and empowered to contribute fully. If you are interested in this position but are worried you did not meet all the requirements, we would encourage you to still apply.
We appreciate your interest in our company however only those candidates selected for an interview will be contacted.
ABOUT THE TEAM
Cavendish Farms is a leading producer of frozen food products for retail and foodservice markets throughout Canada, the United States, and around the world. We have two state-of-the-art potato processing plants in PEI, one in Lethbridge, AB and another in Jamestown, ND. Headquartered in Dieppe, NB, the company also operates an appetizer plant in Wheatley, ON and has sales office locations in Toronto and Boston. Cavendish Farms is proud to offer a competitive salary and benefits package including but not limited to:

• A flexible health, drug, dental, and vision plan

• Employee & Family Assistance Programs

• Health & wellness reimbursements, includes gym memberships, fitness classes or online workout programs

• Maternity leave top-up program (if applicable)

• RRSP matching program

• Opportunities to take part in job related training and development as well as 24/7 access to online curated learning

• Growth and progression opportunities within Cavendish Farms and the larger network of the J.D. Irving, Limited group of companies

• Hybrid work schedule (if applicable) to provide you the flexibility to work from home up to 2 days per week

• Relocation costs (if applicable)