Title: Director of Creative Marketing & Content

Status: Full-time

Hours: 40/week, Monday - Friday, 9 am-6 pm

Location: New York, Los Angeles, Chicago, or Bloomington

Reports to: VP, Creative Marketing

Company Summary:

Secretly Group is a leading independently-owned music company. Its major divisions include record labels Dead Oceans, Jagjaguwar, Saddest Factory Records and Secretly Canadian, and music publisher Secretly Publishing. Headquartered in Bloomington, Indiana, Secretly Group also maintains offices in Brooklyn, London, Los Angeles, and Chicago. Founded in 1996, its roster includes notable artists such as Phoebe Bridgers, Bon Iver, Mitski, and more.

Position Summary:

Secretly Group is hiring a Director of Creative Marketing & Content, reporting to the VP of Creative Marketing. This role will support the development and execution of live events, content, video production, and photography, ensuring that all creative marketing efforts align with our artists' visions and broader campaign strategies. The ideal candidate is both a strategic thinker and a hands-on producer, able to generate original ideas while also executing others' creative visions.

This position requires strong technical production knowledge and on-set and live event experience as well as an understanding of the independent music landscape. The ideal candidate has worked closely with artists, managers, and internal teams to bring projects to life and can oversee large-scale productions, as well as more nimble, DIY shoots. The ideal candidate will be an effective multi-tasker, a great collaborator, and possess the ability to maximize limited budgets and internal resources to extract best-in-class marketing for our artists' campaigns.

Responsibilities:

• Work closely with the VP of Creative Marketing to develop creative campaigns that drive audience engagement as well as alignment with artist narratives and label priorities.
• Oversee the production of live events, from artist activations and album launches to retail pop-up moments.
• Lead and manage video and photo productions from pre-production to final delivery, including music videos, live performance sessions, short-form digital content, and social assets.
• Support brand partnership initiatives, including outreach, pitching, and spearheading collaborations.
• Pitch and articulate event and content initiatives to internal teams, artist teams, and external partners.
• Manage vendor relationships and maintain a robust rolodex of video/photo specialists, as well as event production teams and technical crews.
• Oversee project timelines, budgets, resources, and deliverables.
• Stay ahead of industry trends in music, video production, digital content, and experiential marketing.
• Work with Secretly Group's Art & Design Team to produce content both on-site and off-site, ensuring alignment with style guides and creative briefs.
• Ensure content is optimized for digital and social platforms by collaborating with the marketing team on rollout strategies, delivering on timelines, and staying within budget.
• Mentor and manage the Creative Marketing Coordinator in both the ideating and execution of events as well as in briefing and commissioning of photo and video treatments.

The Ideal Candidate Demonstrates:

• 5+ years of experience in event production or video/photo production, or creative marketing ideally within the music industry but also relevant to other creative sectors.
• Strong knowledge of the independent music landscape, with experience working directly with artists and managers.
• Proven live event and on-set experience, with a deep understanding of production logistics as well as managing budgets, vendors, freelancers, and production teams.
• Strong relationships and a respected reputation within the artistic, brand, and media communities.
• Excellent storytelling instincts, with a sharp eye for visual composition and brand identity as well as what excites audiences.
• The ability to balance concept development with hands-on execution.
• Strong project management skills, including budgeting, scheduling, and logistics.
• Experience in pitching and presenting ideas to internal and external stakeholders.
• A highly collaborative approach, working seamlessly with marketing, digital, and project teams.

Candidates must provide a portfolio or examples of past work that demonstrate their experience in event execution, video production, or creative content development.

SG Services, Inc. Benefits:

• Paid holidays including end-of-the-year closure
• Paid Time Off policy, which includes a separate Sick Days bank
• 401K with corporate matching
• 12 weeks for parental leave after birth or adoption paid at 100% of the salary
• Commuter Benefit
• Volunteer Hours Matching Policy
• Employee Assistance Program
• Medical Health insurance is covered at 100% for employee-only medical premiums
• Dental & Vision insurance

Brooklyn, NY Salary: $85,800 annually

All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, age, race, creed, color, religion, sex, marital status, affectional or sexual orientation, gender identity or expression, ancestry, nationality, or national origin.