Marketing Manager Mat Leave (14 months)

Position: Marketing Manager Mat Leave (14 months)

Reports to: Director, Marketing and Recruitment

Job Location: Halifax, NS (must reside in HRM)

Join a small, high-preforming team in a professional work setting … with very few actual accountants around.

Beyond the ability to work with a warm and dynamic staff, we offer a hybrid work environment, contemporary medical and dental benefits package with a health spending account, and free parking.

Key points

• Increase the visibility and vibrancy of our brand and recruitment efforts through your leadership in social media, website, advertising, and other channels
• Find and share inspirational stories from within our student body and among the incredibly diverse 8,000 CPAs in Atlantic region
• Be the communication expert and resource for our recruiting team, but also corporately for the organization as a whole and with our stakeholders
• Use internal and external research to measure success and help develop strategy and planning for future growth
• Provide innovative marketing support and materials for the recruitment team
• Be part of an innovative team and among a small department of colleagues that share resources, support, and a drive for success

Background

This critical role is responsible for supporting regional recruitment in Atlantic Canada and Bermuda in attracting prospects to the world-class Canadian CPA business credential. It works closely with our provincially based recruiters and provides organizational support in coordinating the school's strategic communication plan vis-à-vis our key stakeholder groups.

The culture of CPA Atlantic School is that, while we may be a small organization, we are a highly skilled and educated team that is nimble and responds with excellence to opportunities and changes in our environment. We are simultaneously a close-knit team and yet with great independence. This is a hybrid role requiring two days per week in the Halifax office.

Major Responsibilities

• Develop, implement, deliver, and measure the recruitment-focused marketing plan, including paid advertising
• Research and analysis of marketing campaign metrics, conversion rates, market trends and feedback from our market segments; monthly reconciliation and reporting on outcomes
• Monitor media and current-affairs developments across a wide range of media in turn providing decision support to management on key marketing strategies
• Take ownership of the school's website, ensuring currency and relevancy of content, creation of landing pages and lead forms for conversions
• Lead and execute a social-media plan to increase the visibility and vibrancy of our brand
• Work collaboratively with the marketing team and act as the main point of contact with external vendors to implement a digital marketing strategy encompassing web, social and SEM
• Event support and promotion of recruitment-related events as needed
• Develop and distribute surveys to gather feedback from our market segments
• Develop, deliver, and measure the strategic-communication plan and distribute mass corporate and marketing communications relating to sensitive topics with a high degree of accuracy
• Manage and reconcile the annual marketing budget for all print advertising, online advertising and out of home advertising
• Work within the CPA profession's branding standards and style guide

Key Competencies Required for Selection

• Minimum of a post-secondary degree, ideally in marketing, communications, and/or public relations, journalism; or equivalent combination of training and relevant working experience
• Possess five years' experience in a marketing role
• Exceptional written communication and editing skills; strong organizational skills with high attention to detail and planning; strong editing and proof-reading skills
• Fluency in French is an asset as we are a bilingual school
• Proficiency with Adobe InDesign and Adobe Photoshop is required
• Well versed in the use of contemporary social-media platforms, with a demonstrated understanding of digital marketing techniques and experience in storytelling using social media
• A team player, able to work independently and collaboratively in a small office environment
• Basic HTML knowledge is an asset

To apply, please email your resume to [email protected].